In Chapter 6 of Predictably Irrational, the author does an experiment involving basketball tickets. People have been waiting all night to get College Basketball tickets, however some people weren't able to. Others had their names put in lottery and won tickets for the game. Ariely and his friend began calling students asking those who didn't get a ticket how much would they pay. The average price was $170.
Then they called people would owned the tickets asking how much they would sell it for. The students demanded $2,400 for their ticket.
I get why somwone would ask for such a pricey amount, think about it if you waited in the snow, rain or cold for two days and won the ticket by luck alone, it would seem that that ticket would be worth alot of dough. It would be like selling a ticket to a concert that is sold out and has been for weeks. You feel as if you are the luckest guy in the world because you possess that special GOLDEN ticket, you have the upper hand and will wraggle as much money out of any person willinging to buy the ticket off of you.
No comments:
Post a Comment